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The model includes the following steps: Selection of the potential social networks to use; Setting out a financial plan (regarding hiring social media brand managers or consultants); Designing or modifying organizational structures to manage the social network in the companies' market (this may involve adding a social media unit to an existing marketing branch or creating a new social media branch); Selection of target market(s); Selection of the products, services, brand(s) or company messages which will be promoted; Performance measures for the social media strategy such as evaluation, data analytics, etc. In 2. 01. 4, over 8. Roughly 7. 5% of those people are on social media and . Mobile phones have grown at a rapid rate, fundamentally altering the path- to- purchase process by allowing consumers to easily obtain pricing and product information in real time. 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Internet users will access online content through their phones. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes. For example, the Internet erupted with videos and pictures of i. Phone 6 . However, Apple promptly issued a statement saying that the problem was extremely rare and that the company had taken several steps to make the mobile device's case stronger and robust. Unlike traditional market research methods such as surveys, focus groups, and data mining which are time- consuming and costly, and which take weeks or even months to analyze, marketers can use social media to obtain 'live' or . This can be useful in the highly dynamic, competitive fast- paced and global marketplace of the 2. Active approach. Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools. However, social media websites can target niche markets even more precisely. Using digital tools such as Google Adsense, advertisers can target their ads to very specific demographics, such as people who are interested in social entrepreneurship, political activism associated with a particular political party, or video gaming. Google Adsense does this by looking for keywords in social media user's online posts and comments. It would be hard for a TV station or paper- based newspaper to provide ads that are this targeted (though not impossible, as can be seen with . Hypertargeting not only uses public profile information but also information users submit but hide from others. According to Constantinides, Lorenzo and G. Social media use in a business or political context allows all consumers/citizens to express and share an opinion about a company's products, services or business practices, or a government's actioins. Each participating customer or non- customer (or citizen) who is participating online via social media becomes part of the marketing department (or a challenge to the marketing effort), as other customers read their positive or negative comments or reviews. Getting consumers and potential consumers (or citizens) to be engaged online is fundamental to successful social media marketing. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation. The first is proactive, regular posting of new online content (digital photos, digital videos, text) and conversations, as well as the sharing of content and information from others via weblinks. The second part is reactive conversations with social media users responding to those who reach out to your social media profiles through commenting or messaging. Traditional media such as paper newspapers, of course, do give readers the option of sending a letter to the editor, but this is a relatively slow process, as the editorial board has to review the letter and decide if it is appropriate for publication. On the other hand, social media is participative and open, as participants are able to instantly share their views on brands, products, and services. Traditional media gave control of message to the marketer, whereas social media shifts the balance to the consumer (or citizen). Campaigns. Betty White. Social networking sites can have a large impact on the outcome of events. In 2. 01. 0, a Facebook campaign surfaced in the form of a petition. Users virtually signed a petition asking NBC Universal to have actress Betty White host Saturday Night Live. The petition went viral and on May 8, 2. Betty White hosted SNL. The 2. 00. 8 US presidential campaign had a huge presence on social networking sites. Barack Obama, a virtually unknown Democraticcandidate, utilized 1. American citizens who utilize those networks. His social networking profile pages were constantly being updated and interacting with followers. By the end of his campaign, Obama had 5 million social media network supporters (2. Facebook and 1. 15,0. Twitter). The use of social networking sites in his marketing campaign gave Barack Obama's campaign access to e- mail addresses, as posted on social network profile pages. This allowed the Democratic Party to launch e- mail campaigns asking for votes and campaign donations. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of . This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business is getting seen and promoting itself (brand visibility). Kony 2. 01. 2A short film released on March 5, 2. Invisible Children, Inc. This 2. 9- minute video aimed at making Joseph Kony, an International Criminal Court fugitive, famous worldwide in order to have support for his arrest by December 2. The campaign kickoff began You. Tubers Casey Neistat and Max Joseph launching a You. Tube video, where they traveled 3. They promoted the #makeitcount hashtag, which millions of consumers shared via Twitter and Instagram by uploading photos and sending tweets. After 3. 8 million submissions from fans who participated, the top three choices were Cheesy Garlic Bread, Chicken & Waffles, and Sriracha. The fans were now able to purchase the three flavors in stores then cast their vote on Facebook or Twitter for the best flavor. 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You will be debating headlines from the weekly retail press and will be able to discuss confidently the issues of the day and their implications for British retailers. Year 2 concentrates on the operational aspects of retailing and you will be involved in many live projects working either alongside retailers or in a consultancy style scenario. You may be redesigning a local wedding store, investigating stock issues for a national department store, mystery shopping, two competing retailers, or looking at the psychology of shopping. Whatever it involves, there will be plenty of opportunity to practise your retail management skills. You will be supported in your placement search by dedicated staff both on the programme and within the Lancashire Business School Placement Unit. As a Retail Management (Sandwich) (sandwich programme spec) student, you will have the opportunity to continue development in the absence of a formal learning environment by completing a 4. Year 3. Please contact the course leader for more information. Retail management Colleges & Universities. 12 Colleges & Universities. Also offered are bachelor's degree programs in Advertising, Culinary Management. Combine fashion sense with business judgment in our Retail Management program. As one of the top five colleges to offer a fashion merchandising major, according to Study.com, the Retail Management program from. What Kinds of Fashion and Retail Management Bachelor's Degree Programs Are There? A few schools offer fashion and retail management bachelor's degree. Retail Management Bachelor's Degree Retail management programs. Retail Management training programs at business schools near you or online. Find retail management schools offering the retail management program of your choice and get information on your retail management study options. Top Retail Management Schools and Colleges in the U.S. Learn about two of the best schools in the nation to offer programs in retail management. 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